Whatever service you’re buying - could be singing lessons or copywriting - make sure you flush out the real value. What’s behind the offering? The real benefit? That’s where the gold lies.

What a shock to see images of blood streaked horses tearing through Central London this week. My heart goes out to everyone involved this week and I hope everyone is OK. I’ve been copywriting all sorts of marketing collateral for an Equestrian Centre this month, so it felt close to home.

As a freelance sustainability copywriter, I do most of my work remotely. Meeting clients online - from Australia to Cornwall - and writing from home. But starting today chatting with local business folk face to face - seeing the whites of their eyes - has given me an added spring in my step.

I bloody love writing blogs. I’ve written about plastic pollution, regenerative farming, the best pubs in Essex, food waste, cyber security, robotic sailing marks, clinics in the Congo, fostering kids … there is SO much great work being done by SO many. Let’s share it better.

I’ve been in client services and marketing for so long, I probably don’t appreciate how much more than copywriting I do for clients. Today I’ve helped a client decide whether to advertise and what info to get from the publication to get the most impact. And that’s before we’ve even talked about the copy.

You heard it here first.

Greenspiring: inspiring others to take up green initiatives, technologies and behaviours, to increase understanding and uptake at the rapid rate the planet demands.