Hi,
“It’s thanks to my clients I became a copywriter.”
I spent a decade in advertising agencies running marketing campaigns, before having kids forced me to freelance and clients encouraged me to write copy.
And it’s the copywriting I love!
Whether it’s scientific, technical or commercial, I’ll happily translate complex concepts into clear language. With the hook front and centre.
Using my commercial, clear thinking to get it there.
I’ve spent 30 years taking briefs from clients; digging into problems, asking the right questions, doing the ground work and coming up with solutions that work.
Converting solutions into copy that gets results.
Copywriter on a mission…
“Vicks is a fantastic writer. Able to distill complex ideas into language that is easy and enjoyable to read. As a former journalist, this is a skill I am particularly impressed by.”
James West, ONLE
… to give you copy that counts.
MY WRITER’S HUB
“Where words spring to life!”
I write for brands focused on positive impact; for people, communities and the planet.
Whether it’s healthcare, education, inclusion, sustainability, innovative tech or agriculture, the projects I love are those that trigger positive change.
If you want to stop your reader scrolling. Affect a thought in their head and have lasting impact, what you write has never mattered more.
Get in touch and I’ll write hard-working copy that gets results.
My Work
There’s not much I haven’t written about, but the jobs I’m super-proud of are the ones I know make a difference.
Vicks Ward Copywriter helped Meco Merchandise with…
Eco-friendly merchandise available to superyacht crew to reduce waste in the yachting industry.
Vicks Ward Copywriter helped Grow Achieve Soar with…
The online tuition and mentoring academy helping children learn, care for their mental wellbeing and support schools promoting diversity, inclusion and representation in education.
Vicks Ward Copywriter helped Contrelle with…
The female incontinence product was launched in the UK to help 1 in 3 women who suffer debilitating incontinence.
Vicks Ward Copywriter helped airSniffler with…
Sensor innovation to measure air quality.
Vicks Ward Copywriter helped Farm 21 with…
Software platform and in-the-field sensors already radicalising precision farming.
What's it like working with me?
I’ll get back to you when I say I will, I’ll supply your copy at a pre-arranged time (and aim for sooner), I’m easy to deal with and it won’t cost the earth.
It might even be fun!
I will…
ASK RIGOROUSLY about your product or service, goals & challenges
UNDERSTAND QUICKLY what you do, your target audience, competitors, market
ENGAGE MY MARKETING BRAIN & think strategically
ADAPT my writing style to suit your brand, sector, audience
CLAIM your tone of voice while I write for you
SUPPLY your copy in a WORD/GOOGLE doc
EDIT (& hard edit) to accommodate any comments/feedback.
All I ask is that you…
READ, DIGEST & FEEDBACK (lots)
Once approved, the copy is yours to post, share, reference or print.
SIMPLE
Now, let’s make your copy work harder, connect quicker and get results!
Let’s start a copywriting project together!
I’d love to help with your copywriting requirements so please get in touch and outline what it is that you need (and when). I’ll get back to you as soon as I can with an estimate and any questions.