Hi!
I've spent 30 years helping clients position and sell their business better, in the early days devising and implementing marketing campaigns, but latterly writing their copy. And it’s the writing I love.
Whether it’s technical, innovative, scientific or commercial, I’ll write clear, effective, accurate copy that brings better results.
I’ll ask questions, do the research, understand your reader and once I’ve flushed out your objectives and challenges; I’ll tease out the hooks and write clear, compelling copy in your brand voice, not mine.
My aim; to get your copy bang-on!
Copywriter on a mission…
“Vicks is a fantastic writer. Able to distill complex ideas into language that is easy and enjoyable to read. As a former journalist, this is a skill I am particularly impressed by.”
James West, ONLE
MY WRITER’S HUB
“Where words spring to life!”
… to give you copy that counts.
I write for brands focused on positive impact; for people, communities and the planet.
Whether it’s healthcare, education, inclusion, sustainability, innovative tech or agriculture, the projects I love are those that generate positive change.
In a world brimming with content and everyone’s focus on cutting through clutter, the words you use today are more important than ever.
I’ll get to the heart of the matter, write in your brand voice, not mine and give you copy readers will connect with and respond to.
My Work
There’s not much I haven’t written about, but the jobs I’m super-proud of are the ones I know make a difference.
Vicks Ward Copywriter helped Meco Merchandise with…
Eco-friendly merchandise available to superyacht crew to reduce waste in the yachting industry.
Vicks Ward Copywriter helped Grow Achieve Soar with…
The online tuition and mentoring academy helping children learn, care for their mental wellbeing and support schools in romoting diversity, inclusion and representation in education.
Vicks Ward Copywriter helped Contrelle with…
The female incontinence product was launched in the UK to help 1 in 3 women who suffer debilitating incontinence.
Vicks Ward Copywriter helped airSniffler with…
Sensor innovation to measure air quality.
Vicks Ward Copywriter helped Farm 21 with…
Software platform and in-the-field sensors already radicalising precision farming.
Let’s start a project.
I’d love to help with your copywriting requirements so please drop me a message and outline what it is you would like help with and I’ll get back to you as soon as I can with an estimate or any questions.