Chocologic

Chocolate. Sugar Free. Sustainably Sourced.

Approached by their marketing agency, I was asked if I could sort out the messaging on the Chocologic website, as Client just wasn’t happy with the copy. It didn’t reflect the personality, values and ethos of the brand.

I did some research and identified similar chocolate bars in the market, reviewed Chocologic’s existing content, tapped into their vision, brand values and importance of the history of chocolatiers. I re-wrote the main consumer facing pages and the copy was signed off first time.