Healthcare Copywriting Case Study

Contrelle Activgard - Female Incontinence. Female Healthcare.

Contrelle had already taken Scandinavia by storm when they asked me to write the copy for their UK launch website.  They had seen the Lil-lets website I had written and asked if I could help. They needed clear messaging to communicate a subject that’s incredibly sensitive and not often talked about but affects millions of women, of all ages, worldwide. 

I read the evidence from gynaecological experts, medical teams as well as responses from women across Norway, Sweden and Denmark whose lives had changed as a result of using Contrelle.

I was thrilled to write their website copy, giving Contrelle clear messaging which enabled them to approach national distributors, women’s sports clubs and Boots UK.

Contrelle is now available via Boots UK online, so women can access proven, reliable, comfortable help without embarrassment.