I’ve written a few things for Australian based but globally renowned, AgriWebb. A blog, downloadable guide and case study.

For this case study I interviewed the beef farmer, Rob, who used AgriWebb software to capture the data he needed to prove the case for investment in machinery so he could make the switch to zero grazing. Rob works alongside James, from Anglia Quality Meat, who helps him put the data insights they capture into action so they can run the farm more profitably, efficiently and sustainably.

We had a couple of chats and I structured and wrote the piece, with photography from James. Read the full project here.