Copywriters Blog

This is my mission
Vicks Ward Vicks Ward

This is my mission

Marketeer for 30 years, copywriter for 7 of them and this is where I’m at.

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Your career path will not be straight!
Vicks Ward Vicks Ward

Your career path will not be straight!

Me outside my old McCann Erickson building in Bristol. I loved that job, but when I got my first job as a secretary in the world’s smallest ad agency I NEVER thought I’d end up working as an Account Director for the largest!

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Storytelling that celebrates change
Vicks Ward Vicks Ward

Storytelling that celebrates change

People are at the heart of storytelling. And by extension your marketing.

I’ve had the joy of interviewing lots of characters and been privileged enough to write their stories. Here’s a handful of talented men and women in the yachting industry, all determined to have a positive impact on the world; whether it’s ocean conservation, plastic pledges or diversity and inclusion.

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Can a book change your life?
Vicks Ward Vicks Ward

Can a book change your life?

I agree with Bill Gates; this is “one of the most important books I’ve ever read - an indispensable guide to thinking clearly about the world.”

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