The creative process is draining

There’s no two ways about it, the creative process can be draining.

Whether it’s coming up with a strapline, headline for an advertisement, longer term strategic messaging or content for a full website, the bit between my ears has got to be absolutely switched on and focused.

It takes a bit of time to come up with the magic; to do the research, ask the right questions, the focus, the concentration, playing around with ideas, making notes, mulling it over … until it all just clicks into place.

It’s all worth it though when Client’s come back with comments like;

“you nailed it!”

“thanks so much!”

“it’s brilliant!”

“you worked your magic!”

I would be nothing without my clients, so thank you!

Thank you for giving me great products and services to write about, it’s a pleasure doing business with you!